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Marketing BS: Rant of the day
Dec. 1st, 2007 01:02 pmStupid automotive monikers:
the Nissan "Armada"
the Buick "Enclave"
If auto makers are going to go to such ridiculous naming extremes, pretty soon they will come out with something like the Lexus "Panic Room".
As Gob would say, oh COME ON.
The "Armada" was my favorite mockable one for a long time, because it's plural. Your stupid gas-wasting SUV is so effing big that it's the size of an entire FLEET of ships?
Then yesterday we spied the "Enclave" for the first time. Holy cow, that's just ludicrous. The worst part is that the auto makers pay marketing people actual money to come up with these insane names. Some of these names are very silly. Most of the people in vehicles called "Mountaineers" have never been and and never will be anywhere near the mountains. At least the "Suburban" is an honest name.
Don't even get me started on the Hummer.
I apologize to anyone on my f-list who drives an SUV, but I just don't understand them. To me they are a symbol of ridiculous American wastefulness. They are unsafe and they are a menace to normal-sized cars. And sometimes, people buy them to compensate for certain things.
the Nissan "Armada"
the Buick "Enclave"
If auto makers are going to go to such ridiculous naming extremes, pretty soon they will come out with something like the Lexus "Panic Room".
As Gob would say, oh COME ON.
The "Armada" was my favorite mockable one for a long time, because it's plural. Your stupid gas-wasting SUV is so effing big that it's the size of an entire FLEET of ships?
Then yesterday we spied the "Enclave" for the first time. Holy cow, that's just ludicrous. The worst part is that the auto makers pay marketing people actual money to come up with these insane names. Some of these names are very silly. Most of the people in vehicles called "Mountaineers" have never been and and never will be anywhere near the mountains. At least the "Suburban" is an honest name.
Don't even get me started on the Hummer.
I apologize to anyone on my f-list who drives an SUV, but I just don't understand them. To me they are a symbol of ridiculous American wastefulness. They are unsafe and they are a menace to normal-sized cars. And sometimes, people buy them to compensate for certain things.